Clear differentiation
Why the product deserves space, which customer it serves and how it improves the retailer’s current assortment.
Retail readiness guide
How to prepare your product for major retailers.
Getting buyer attention is only one part of retail growth. A brand also needs the economics, capacity, packaging and execution plan required to support a successful placement.
What retail buyers typically need to understand
Workable economics
Wholesale price, suggested retail price, retailer margin, distributor costs, promotions and freight must support a viable program.
Reliable supply
Production capacity, lead times, inventory planning, fulfillment and quality controls must be able to scale with demand.
Proof of demand
Sales history, repeat purchases, customer feedback and market traction help demonstrate that shoppers want the product.
A practical path from product to placement
- Define the retail story. Explain the customer problem, product advantage and category opportunity simply.
- Confirm margins and pricing. Build a model that accounts for every party involved in reaching the shelf.
- Prepare operations. Document capacity, lead times, case packs, logistics and compliance requirements.
- Select the right channels. Pursue retailers whose customers, price points and formats fit the product.
- Plan for sell-through. Placement is the beginning; marketing, promotions and replenishment support performance.
Where Product Place fits
Product Place is a Los Angeles-based retail product representation agency with global reach. We review consumer brands, help selected products strengthen their buyer presentation and pursue relevant retail and distribution opportunities. Relationships can open a conversation, but readiness and execution create the opportunity to grow.